The fashion industry doesn't need  newborn talents,  they need mainstream like any other industries. It doesn't mean that creativity and newcomers are useless, no, the industry also needs to reinvent itself each season. Newcomers deserve more coverages than an established brand. That's why we think VAUXHALL FASHION SCOUT was created. It is "London Fashion Week's largest independent showcase". Each season, a jury composed of  fashion industry connaisseurs whose role is to promote newcomers and season designers to the world largest audience of the media and buyers. During  this independent fashion week, there is the Merit Award which recognises the design talent and gives the winner both financial and media supports for over three seasons. There are also the Ones to Watch Award which draws the attention on four of the most brilliant new designers to national and international buyers and media.

Heohwan Simulation is the winner of the Merit Award this season. It is a London-based womenswear label created by the Korean Hwan Heo in 2010. Hwan Heo studied menswear at the Royal Academy of  Arts and was graduated in 2007.
His collection is rich and plays on soft/strong looks. For instance, you have the leather top with skirt/short and the navy sleeveless top with the leather perforated pencil skirt for the strong looks. The softness part is introduced by the colour palette from the whites to the beiges and also an interesting mix of  both green and beige. It is Hwan Heo's third season and it looks like he has experienced many more...

Image via Vauxhall Fashion Scout

images via British Vogue

Hana Cha is part of the One To Watch Award. She is Korean like Hwan and recently completed her MA at London College of Fashion. Perhaps, the starting point of her collection is based upon the cliché of beauty by using the elegant mix of black and white colours. Hana Cha brings a modern sexy twist. For instance, the white dress with the feather-like fabric (probably lazer-cut), produces a stunnig tie and dye effect.The same technique is also used on the black and white top worn with the both black jacket and shorts. Then, you have the black skirt (with the same technique of cutting the fabric) worn with a minimal pvc-like top and the heavy bondage belt. There are many good ideas in Hana Cha SS13 Collection, just like the oversized black and white jumpsuit, which is a must have outfit for hot summer days around a pool.

Hana Cha Collection in the center, image via Fashion 156

Ming Pin Thien is from Taipei Taiwan and like Hana Cha, he has  recently finished his MA Degree at London College of Fashion, Design and Technology. Ming Pin Thien really  embodies  the concept of redefining the body.in his SS13 Collection. One can say that it is not wearable when you talk about concept and design in fashion, but it is not the case for Ming Pin Thien collection. We feel like  there is an intention to draw contrast with the softness of the colours and the construction of the clothes. For instance, we love the neo military jacket with the beige dress or the play on the proportions (oversized trench like jackets, the cropped top in the front and long in the back). The cherry on the cake is the amazone-like looks with the  bondage leather cage top, the neo-trench like with the bondage sleeves and the last silhouette with the oversized bondage coat. Yes, Ming Pin Thien is a one to follow!

Ming Pin Thien

Images via Fashion 156

Aucun commentaire:

Enregistrer un commentaire