Yesterday, as we woke up, we were under the impression that this would be another grey/cold/wet/boring day of Winter. and perhaps, we would be more productive in our beds doing nothing but reading and cuddling our cat. But this impression quickly disappeared as we looked at our Facebook Timeline where Weekday announced something happening... What was this surprise? 

A little enquiry later, we found out that it was about to launch an online shop. Oh, sorry, maybe you are not really acquainted with Weekday? It is a retail store concept selling many addictive and fashion-forward brands such as Cheap Monday, MTWTFSS Weekday (their own brand), BACK (Ann Sofie Back's line), Christophe Lemaire, Örjan Andersson, Rodebjer, Cedric Jacquemyn and many more. That sounds great and exciting, doesn't it? But the only problem was that they did not sell in or to France because they were only present in the Scandinavian countries and in Germany. Until yesterday! You can easily imagine that we were not the only persons in the world waiting for this news. People all over the world wanted Weekday! Needed Weekday! Craved for Weekday! Oh yesterday! Blessed day thanks to Fashion global that made our dream came true and brought us this awesome brand on a silver platter. So yesterday, it happened this way Excitement --> Joy --> Craziness --> Orgasm.

Wait! We are not superficial at all. We are just so happy to see that Scandinavia is knocking at our door. Because there is nothing better than Scandinavian fashion when you want sharp, well-cut and high street fashion pieces. And Weekday is not an exception these days with Cheap Monday settling (at last!) in Paris at the end of 2013, the growth of COS and the appearance of the luxury branch of H&M called & other stories. What is good is that there are plenty of room for all these new and inventive brands! the market is far from being saturated and at last, there are several alternatives to Zara or H&M and what is coming is damn exciting!

To give you an idea of what Weekday has to offer, here is a preview. The online shop in its entirety will be available in a few days.

**MTWTFSS Weekday 

**MTWTFSS Weekday Collection 

** Cheap Monday 



You know how fond we are of Tote Bags, the perfect bag to carry a great amount of stuff. And when talking about tote bags, we immediately think about the cool/fun/cute ones from one of our favourite London shops, LAZY OAF! Aren't they nice? We Love them and it will be very hard to choose which one to buy. Maybe we will go for these three!



This Week, we could not choose anyone but HER as our Hero of the Week, the awesome Cara Delevingne! In this video directed by Liz Collins for Love Magazine,  Cara dressed as Catwoman "is performing" Shania Twain's hit That don't impress me much. If only we could be this little kitty she's holding!

LOVE Magazine Issue 9 is out today and already available on Ipad.



What comes to our minds when we speak about uniform? A kind of childhood memory. It could be our uniform as a kid. A khaki one. Shirt + shorts first. Then, as we grew older, the shorts grew longer to become  pants. It could also be the British kids' uniforms. Or those from Harry Potter. Something strict and rigid in every way. Something used to erase differences, to make us look alike, to disappear behind a group. This idea of melting into the crowd reminds us of the Maoist costume that everybody wore in order to create a single Chinese people. 
It is also the uniform at work that says who you are as a worker. What kind of job you do. What kind of social status you have. From the overalls of the working class to the perfectly tailored suit of businessmen. The uniform defines who you are and where you come from.
But this idea of uniform is not only a way to compel, it can also be a way to express oneself, it is the expression of one's own style, a way to present oneself to the world by saying Look at who I am no matter what you could think. Uniform is not always someting nefarious, scary and dangerous. You have to step back to see what lies beneath, what can be the understatement (there is always an understatement), to see that it doesn't have to be taken litterally.
As Rei Kawakubo, the designer and creator of Comme des Garçons, said in The Expressionist Issue No 249 in November 2004"[the uniform] has been worn over the ages, it's comfortable to wear, and then based on that historical shape you can make something that is totally new but which also has the authenticity of being old. What I find tasteful is something you can wear and wear over and over again, so often that it becomes your own and when it becomes your own, your sense of style is expressed. That's why I've always been interesting in the concept of uniform: because it's worn over and over. Then the way you wear it makes it your own statement."

If we take the example of denim, at first it was worn by American miners during the 19th century, then by workers in the Car industry during the period of the Great Industrialization because it was a very tough and raw material. Then, Levi's started selling it as a plain garment in the middle of the 20th century, was worn by bikers, rockers and middle-class Americans. It democratizes. It became a material and an object associated to an everyday piece of clothes and it is unconsciously accepted. A fashion object reinterpretated, painted, used, handled roughly by designers creating different shapes, colours. Denim is now a standard, a modern uniform you could find all over the world, from the fashion districts of London or New York to the Australian Bush, from the ranches of Texas to the streets of Warsaw. 

MARTINE ROSE, the London-based Menswear designer, part of what we call the New Generation, and well-known for her utiliarian/military style, has given us in her last collection a rework of denim in a modern yet vintage cut. The key piece of this AW13-14 was the cropped heavy denim jacket with a work on the large pockets half-used half-ripped. We love the trompe l'oeil effect produced by the juxtaposition of the cropped jacket upon the longer one. As you know it we are crazy about layering and trompe l'oeil. According to the website, FASHION 156, crop jackets is the Key Trend for the next Autumn/Winter season (bear this in mind dear readers!)

Always in this idea of a vintage denim, a mix of new and old, something recycled, HEDI SLIMANE with his first Menswear collection for SAINT LAURENT PARIS has reworked his favourite denim piece (already in his Dior Homme collections) i.e. the skinny jeans, his favorite gimmick. Using a grunge/unisex styling, Hedi Slimane has made new with old and proposed an androgynous silhouette that even seems to revive Kurt Cobain.

 ACNE, well- known for its minimalism (it is a Scandinavian brand don't forget it) and Jeans, has proposed for its SS13 a collection turning around several themes with a main colour, Indigo, that transformed itself in denim as the show unravels. There are not many effects on the work of the denim. Denim is taken in its mere expression, in its basic version, with a jacket and oversized shorts that everyone could translate in its own fashion language, in its own wardrobe, to give it its own personality. 

The most striking use of Denim can be found in the latest MIU MIU Collection. Miuccia Prada has completely digested the fact that denim is the uniform fabric above all. Indeed, she has translated this idea into an unconventional collection with oversized coats made of denim, high-waisted pencil skirts made of denim, cropped tops made of denim. Everything giving a very 50s inspiration. We can recognize the inspiration taken from the secretary's uniform. And this idea is even stronger because this is Denim! This show is about multiple effects, a mise en abyme because Ms Prada has played on this "grotesque" effect for secretaries do not wear and would not wear like that. On the contrary, this outfit would be perfect for anything but a day at the office. And there is nothing rigid, strict or stiff in this idea. It is the most daring use of denim and certainly the perfect understatement. Just like Magritte's painting Ceci est une pipe, Miuccia Prada seems to tell us that this secretary uniform just looks like a secretary uniform and we have to look beyond. Are we only surprised this comes from the designer of Prada? 

This constant use of Denim season after season still ensures good times to this number one fabric. And judging by the teaser pictures Cheap Monday posted on its Twitter Account, before its show at the Mercedes Benz Fashion Week Stockholm we can see that the Swedish brand features once again gorgeous pieces made of Denim.  We just cannot wait!

The pictures for the Miu Miu Collection can be found on DAZED DIGITAL
The pictures for the Martine Rose Collection can be found on LONDON COLLECTIONS: MEN
The pictures for the Saint Laurent Collection can be found on STYLE.COM
The pictures for the Acne Collections can be found on ACNE STUDIOS