08/01/2013

THE EYE HAS TO TRAVEL


"The eye has to travel" is a quote  from Diana Vreeland, something we definitely embody and bear in mind . Yes, we do have to be aware and "open-minded" to everything : art, music, cinema and fashion. If one asks us the question "what is your 2013 motto?", we are certainly going to answer "our eyes have to travel". You can  add that all media are bounded , so you just have to look around you to be informed and to understand the world you are living in. One can also take Diana Vreeland's quote literally and understands it like "let your mind be carried away". That's probably the one you have to take for granted, for instance when you look at the SS13 Campaigns. They are often an invitation  to travel.

Pierre Debusschere, filmmaker and photographer, takes his inspiration from Raf Simons's radical androgynous collection to launch an intriguing video and campaign which takes place in a no man's land. The video soundtrack is articulated around short cuts of radio transmission, emphasizing the arnarchy theme in the red sequences. We are perhaps in a kind of dystopian era with this rebellion army of boys in red and their opponents in white. We don't know... It is the campaign we love the most!





THE DAY THE WORLD WENT AWAY from 254⚡FOREST on Vimeo.






SOCIETY - Future Days ('Getting High') Directed By Pierre Debusschere from SOCIETY on Vimeo.




RAF SIMONS SS 13 from 254⚡FOREST on Vimeo.


A voyage in the past for the two Marc Jacobs lines shot by Juergen Teller, known for his shocking realistic aesthetics, in charge of the Jacobs' campaigns since 1998. It is obviously the 60's in the Marc Jacobs Collection, echoing with the atmosphere of the factory. Ruby Jean Wilson is the new Edie Sedgwick, trapped with her reflection in the mirror. Teller uses another iconical spot for Jacobs second line camapign, making the CBGB alive. So we're back in the 80's with a girl reading in this graphic toilet like the one in the famous rock club.
















Meghan Collison, a model to follow in 2013, is Tim Walker storytelling heroine in Mulberry SS2013 ad campaign. He has collaborated with the British luxury house for years. There is always the intention of creating a poetical yet full of humour story/tale with no stereotypes of beauty. Collison is a kind of  mermaid without all the attributes of her position, but she is in her natural surroundings under the sea.












All these ad campaigns come from the brands website and all the artists' images and videos are taken from their own websites.

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