13/04/2013

ALL YOU NEED IS LOVE


Last week we wrote about CR Fashion Book founded by Carine Roitfeld one of the most famous names in the Fashion world. Stylist, editor-in-chief, consultant for famous designers such as Tom Ford, she is unstoppable! Now it is time for us to talk about her British "twin" in some ways, Katie Grand, the founder and editor-in-chief of LOVE (but also stylist for collabs with Hogan for example or consultant for her friend Marc jacobs or Prada), one of the most brilliant and fashion-forward magazines we ever had the chance to read. Every semester, the launching of the new issue is a mini-event in the Fashion sphere, a mini event meticulously orchestrated by the  LOVE website that carefully spreads the last news and above all, the covers because one of the particularities of this magazine ( just like CR Fashion Book it is hard for us to name it a magazine, it is so much more!) is the cover, the fantastic covers, always flabbergasting, often exceptional, never disappointing. We could have written a whole article about them. From the Fashion Icon Issue featuring the biggest top models of all times completely naked and proud to be (Kate Moss, Naomi Campbell, Daria Werbowy, Lara Stone, Amber Valetta, Natalia Vodianova...etc...) to The Gorgeous Issue with hot and flamboyant models (Rosie Huntington Whiteley, Agyness Deyn, Gisele Bündchen, Lauren Hutton, Sienna Miller...etc...) from The Costume Drama Issue featuring the trio of girls from one of our favourite TV shows Downton Abbey to The Androgyny Issue with Kate Moss kissing the transsexual Lea T. All these covers are HOT. Everybody wants to be a part of it. And being featured on the LOVE cover is surely and undisputably a consecration. You can die in peace after such an honour! So, at the end of December, we were pretty febrile waiting for the new covers. What would Katie Grand do this time? The results announced in January did not disappoint us at all when we saw Cara Delevingne (ooh la la) and Kate Moss barely dressed and all wet in a bathtub. Oh my God!




Can you imagine another magazine featuring hot models Kate Moss, the eternal Kate Moss, THE MODEL par excellence and Cara Delevingne, the most exciting model of these days, the model whose name is on every lip, THE NEW MODEL, almost naked and wet in a lascivious position? We could not have dreamt of a better cover! And that's why we love LOVE! It makes us vibrate, want to see more, want to have it as soon as possible, want to analyse every picture. It is a masterpiece for sure!

Shot by Mert Alas and Marcus Piggott



You may think it took us a long time to write something about LOVE (this issue has been out since the end of January) but you have to take your time with such a beautiful object. Reading all the articles, watching carefully all the shootings. It's just like good wine. Pour it. Look at its robe. Enjoy its flavour . Taste it. Let him rest to enjoy everything it can offer you. And the least we can say is that LOVE offers us a lot. As a reader it is an endless pleasure.

What increases this pleasure is that LOVE is the celebration of a British spirit, a spirit we deeply appreciate. Britishness in all its splendour. Unlike CR which is more about a universal celebration of fashion, LOVE is all about British culture, British models, British music, British art. That's make it so special and so loved by us. So if you don't like the British état d'esprit (but is it really possible?) move on! The starting point of this issue, Issue 9, The Clean Issue is exactly this point of view. The celebration of British models & personalities (whether or not British, as we have said Britishness is first a state of mind. We at W.A.R.M. are not British but we feel British, a weird feeling that is hard to explain) and their particular and exceptional status in nowadays fashion. After all, the most famous and loved models are all British. Kate Moss, Naomi Campbell, Stella Tennant, Twiggy if we looked back in the 60s, Cara Delevingne, Edie Campbell, Kirsten McMenamy and so many more!

In her editorial, the aptly named Katie Grand writes:"First was the idea of only working with people I really liked and who inspired me [...] that brings us to the other consideration: an idea of Britishness which runs through the issue". With this magazine, she has succeeded in building one of the cornerstones of British Fashion and Culture to a larger extent and making it shine overseas. There are no words powerful enough to express our admiration for her achievement. With her ideas and passions all very personal or intimate she has managed to build something incredibly huge. In that sense, Katie Grand's work can really be compared to Carine Roitfeld's.

You really have to take this issue as what comes out from a family and friends meeting. This issue tells us "Look at what we have done with all the persons we really care for, all the persons who are deeply important to us. Here they are, "without no make up", with their true selves, their genuine personalities. Nothing is fake, nothing is on purpose". About that, Katie Grand says:"[...] all the girls in this issue are supremely and irrepressibly themselves in every shoot and show they take part in [...] They're real characters in every sense of the word [...]" This aspect can be felt throughout the pages and especially in the moving shootings showing Cara Delevingne and Edie Campbell as normal girls living a normal life. Cara with her mother or playing the drums, Edie with her horse or changing a lightbulb. We feel that nothing is calculated just like in these pages with Kate Moss shot by Tim Walker. Pure intimacy but no voyeurism. And what can we say about the little questionnaire Kate and Cara answers in the first pages of the "magazine"? Purely British and a pure moment of joy! Kate Moss is so secretive! Thus, we learn that she has already voted for The X Factor, that she thinks Prince Harry is cute (only a British can answer such a question! And moreover positively!) and that she has never been to Primark contrary to Cara who has already been and who also thinks Prince Harry is cute... British people are weird but so lovable.

Here are our favourite pictures from this issue 9. We could have put many more but we can only advise you to find it, read it, contemplate it, dream about it and LOVE it.

Shot by Solve Sundsbo

Shot by Solve Sundsbo

Shot by Solve Sundsbo

Shot by Angelo Pennetta

Shot by Angelo Pennetta

Shot by Liz Collins

Shot by Alice Hawkins

Shot by Mert Alas and Marcus Piggott

Shot by Tim Walker

Shot by Tim Walker

Shot by Nigel Shafran

Shot by Solve Sundsbo

Shot by Craig McDean



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