Japan is the place in the world where everything goes fast and definitely furious. Fashion there is the expression of maximalism and the streets are full of colours with people wearing different styles. We are not self-important people and it will be dangerous to analyse Tokyo streets style in several pictures and sum up by trying to categorise people in tribes (these are the ninja Rick Owens....etc). Fashion tribes do exist in Japan, but we doubt European style has a real influence, considering the pictures below. Because people have been shot in Shinjuku, Harajuku or Shibuya, it does not mean they are an illustration of these neighborhoods. It will be stupid to simplify, because it is more complicated.
Tokyo has a great and unique streetstyle only because what is happening anywhere in the world does not affect them. It is probaly the only place in the world where the streets tend to be a bunch of fashion extremistas. You end up thinking: "these people are so crazy and it seems they are afraid of nothing in terms of styles!". It is actually the reason why Japanese brands are not looking to go overseas , because Europeans are not fashion extremistas. It is a shame , it is just a cultural stereotype. It is like saying that Japanese are crazy to dare wearing these garments. It is also like talking of the Japanese culture being composed of Manga and Kawai!
99%IS (pronouncing 99 percentis) is not about kawai, but about expressing extreme attitudes. Bajowoo, a Seoul Born designer based in Tokyo, has a serious experience of punk in several cities (London, Paris, Tokyo and Bangkok), and that made him starting his own label in 2012. Bajowoo could have called his SS14 ubiquitous black or black tribulations. Black for Summer is a shocking colour and we are very far from the maximalism attitude of Tokyo streetstyle above. That's why there are no rules. Streets and fashion work together and wearing black is surely part of Tokyo streetstyles. 99%IS collection is an interpretation of how black can be worn. The collection is as extreme as Tokyo streetstyles are. It is all about black in head to toe all-over looks. Black is more than a colour, but a statement. Silver and white stripes are to embellish and empower the black uniform, which is highly modern. The collection is very dark, but that is not what strikes the most. Actually the design of the garments gives a violent and agressive effect. Bajowoo plays with the graphic impact of his collection, as the stripes echoing with the set (the rectangular black and white striped structure). The inspiration for this collection is obviously punk, but there is another energy that is more pop and fun. The striped oufits look like a costume and somehow we are never too far from the litteral clownish effect (black and white stripes remind us of Tim Burton's character BeetleJuice). Not really far from the fashion extremista hero of Tokyo famous fashion area. There is nothing really serious anymore in a way. Black is certainly a strong colour, but black is such a happy colour!
Let's start this week with a song that will stay long in your heads and will you make repetitive moves over and over until the week end! Azealia Banks is back with a new video for ATM JAM featuring Pharrell Williams. Ok, this song is cool and perfect for a rainy October but Dear Azealia, we want your album now! Chop-chop! Moreover, its title Broke with Expensive Taste is just perfect for such Fashion Addicts as us!
It's Autumn. No need to try avoiding this ugly truth. It is a fact and there's nothing we can do about it. Leaves are falling. The weather is wet. Spring has never seen so far away... Perhaps, that's why the Independent Fashion Bloggers chose for their weekly Links A La Mode our article about the last Christopher Kane's collection that was full of flowers. So let's dream a little bit more about this perfect moment of the year by reading this article called Eccentric Opulence and here are the 19 other blogs that have been selected this week!
Fashionista Problems Solved
No one is immune to fashion problems. So why take them so seriously? Cue side-eye and say, "Puh-lease, as if!" No really, whether it's what your friend says when you're trying on a new trend, or determining if you're a good bitch or a bad bitch, heck, even if you're trying to make those jeans work with heels, it's all here this week. Plus a couple of cute ideas for Halloween! Even if you need to fix your brows, this is the link list to browse.
Vunk is the encounter of Versace and punk, a concept launched by Donatella Versace for the AW13 collection of her eponymous label. It is highly Versace's identity so outrageously sexy, rebel, provocative and even trashy. That is what Donatella was looking for, going back to the basic Versace's roots with this concept of Vunk. It is both a tribute (to the glorious days in the 90's when Gianni was working with her) and a step forward, a way to reboot the Medusa. This idea is also to be found in the menswear SS14 Collection with the seven iconical looks, summing up in a way Versace for men.
The aim is to bring new energy to the main label, but also to the diffusion line Versus, by working with prestigious talents, because Donatella succeeds in collaborations. Christopher kane was the first designer to work for Versus, a brilliant and long collaboration that has ended recently. So Versus got Vunk by Donatella and became Versus Versace. It was a kind of relaunching like the main label, going back to the basics: leather, prints and attitude! The collection is an ode to the 90's club kids who are not afraid to provoke, to stand out in the streets. Boys and girls wearing Versus Versace are surely recognisable in the streets because this collection is graphic, colourful and very very sexy. We are obsessed with the op art graphic, very psychedelic in black and white, neon blue and black, and red and black. Studed biker leather jackets, structured leather mini dress, large safety pins on skirts or a coat are definitely Versace's DNA, and more especially the belted prints. So 90's! Versus Versace is a pastiche of Versace aesthetics. This collection shows how Donatella is playing with her label, with her own codes.
J.W Anderson X Versus is another illustration of Donatella having fun with fashion. The collection is J.W Anderson's interpretation of Versus 90's DNA. We were very astonished when we heard that the young British designer was to collaborate with Versace, so unlikely, because the two labels do not share the same aesthetics. What is striking is that it works very well. This collection has both Versus/Versace and J.W Anderson signatures. It is sharp, inventive, wild. What brings J.W. Anderson it is obvioulsy the cut, the genderless and the fickleness, questioning men's garments like he did in his own collection (sleeveless tops, crop tops, one sleeve tops and asymetrical tops). Like Versus Versace, this capsule collection is all about youth and people who love to take risks and who do not care about what people think. Like Rei Kawakubo said : "the majority is always wrong."
"Life is too short to die, having a boring lifestyle" or "live fast, die young, bad girls doing well" can be one of M.I.A X Versus's motto. The collection is designed like rappers sample Soul and R&B songs : "the collection remixes Versace trademark, combining golden medallions with Sanskrit inspired lettering and glowing lotus flowers...loud, outspoken and ready for action, it's everyday armour, bristling with urban attitude." It is twelve looks of roaring street and multicutural psychedelic prints. The design of the print is like a messy summary of both M.I.A and Versace. It is a maximal print collection like M.I.A album covers. This is another unique capsule collection, revealing who you are, expressing your personality.
All the pictures and videos come from Versus Versace website. All these collections are already available on this same website.