16/10/2013

GET VUNK WITH VERSUS!


Vunk is the encounter of Versace and punk, a concept launched by Donatella Versace for the AW13 collection of her eponymous label. It is highly Versace's identity so outrageously sexy, rebel, provocative and even trashy. That is what Donatella was looking for, going back to the basic Versace's roots with this concept of Vunk. It is both a tribute  (to the glorious days in the 90's when Gianni was working with her) and a step forward, a way to reboot the Medusa. This idea is also to be found in the menswear SS14 Collection with the seven iconical looks, summing up in a way Versace for men.


The aim is to bring new energy to the main label, but also to the diffusion line Versus, by working with prestigious talents, because Donatella succeeds in collaborations. Christopher kane was the first designer to work for Versus, a brilliant  and long collaboration that has ended recently. So Versus got Vunk  by Donatella and became Versus Versace. It was a kind of relaunching like the main label, going back to the basics: leather, prints and attitude! The collection is an ode to the 90's club kids who are not afraid to provoke, to stand out in the streets. Boys and girls wearing Versus Versace are surely recognisable in the streets because this collection is graphic, colourful and very very sexy. We are obsessed with the op art graphic, very psychedelic in black and white, neon blue and black, and red and black. Studed biker leather jackets, structured leather mini dress, large safety pins on skirts or a coat are definitely Versace's DNA, and more especially the belted prints. So 90's! Versus Versace is a pastiche of Versace aesthetics. This collection shows how Donatella is playing with her label, with her own codes.














J.W Anderson X Versus is another illustration of Donatella having fun with fashion. The collection is J.W Anderson's interpretation of Versus 90's DNA. We were very astonished when we heard that the young British designer was to collaborate with Versace, so unlikely, because the two labels do not share the same aesthetics. What is striking is that it works very well. This collection has both Versus/Versace and J.W Anderson signatures. It is sharp, inventive, wild. What brings J.W. Anderson it is obvioulsy the cut, the genderless and  the fickleness, questioning men's garments like he did in his own collection (sleeveless tops, crop tops, one sleeve tops and asymetrical tops). Like Versus Versace, this capsule collection is all about youth and people who love to take risks and who do not care about what people think. Like Rei Kawakubo said : "the majority is always wrong."







"Life is too short to die, having a boring lifestyle" or "live fast, die young, bad girls doing well" can be one of M.I.A X Versus's motto. The collection is designed like rappers sample Soul and R&B songs : "the collection  remixes Versace trademark, combining golden medallions with Sanskrit inspired lettering and glowing lotus flowers...loud, outspoken and ready for action, it's everyday armour, bristling with urban attitude." It is twelve looks of roaring street and multicutural psychedelic prints. The design of the print is like a messy summary of both M.I.A and Versace. It is a maximal print collection like M.I.A album covers. This is another unique capsule collection, revealing who you are, expressing your personality.









All the pictures and videos come from Versus Versace website. All these collections are already available on this same website.

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