Considering all the Spring 2014 press presentations, we wonder if Winter is really coming? Actually, it is probably what we could ask to Santa Claus, God, Matangi or someone else out there, telling them to forget about Autumn/Winter and directly jump to Spring. We are a bit childish and so what? It is the only thing that helps us endure this period of the year. Luxury brands are all presenting to the press their next season wardrobe, selling now resort collections in their flagship stores and designers are already working on the pre-Fall/Fall-Winter (nothing awkward here : it is busy-business). Nowadays, high street brands are also launching their pre-collections, capsule collections and collaborations, following their posh sisters!
The avant-garde high street brand, Cheap Monday finally launched its online website and has upcoming opening stores all around the world! That is the kind of news we have dreamt for a decade! We are literally obsessed with Cheap Monday products, probably the Number One fan club in France, and the newly created website is certainly going to fulfill our extremista attitudes ( it is sometimes the case) toward "a piece of fabric". Ann-Sofie Back, the designer in charge of the collections said: "Cheap Monday Pre-Spring 2014 collection is about making your mark...the aesthetic is raw and rough, inspired by elements of the urban landscape...classic patterns like checks and leopard have been sprayed on or let run over the garments to create smeared, graphic motifs..." It is exactly what we are looking for, what we want to wear: daring, not pretentious, non-boring, but well-made affordable garments allowing us to express our personality! The collection is another dialogue with Grunge, a reference which was part of the AW13 collection. It combines elements like D.I.Y graffitis that both come from the street subculture and the punk aesthetics. We will certainly not wait till next year to wear this pre-Spring collection, already excited to post soon our Cheap looks of the day!
Don't hesitate to visit the Cheap Monday online shop to discover this great Pre-Spring collection and for you fellow readers, here is a promotional code to get 20 % off on your orders: cmfriend19 . Be quick, it won't last forever and make sure you subscribe to the Cheap Monday newsletter first to enjoy this discount!