12/02/2014

THE NEW GIRL


"The collection needs to stand on its own,...it's special because it's [Marc Jacobs] but we can also make it stand on its own right." That's the direction the new girls at the head of the collection at Marc By Marc Jacobs, as we name over Marc By Marc Jacobs by Katie Hillier and Luella Bartley have to take, pushing forward the aesthetic and establishing a strong imagery from what Marc Jacobs settled over the years. The diffusion line is not something to ignore as 70 percent of the Marc Jacobs sales come from this little sister. It is literally the goose that laid the golden egg, so Katie and Luella have a huge task, considering the numerous precious goods they have to take care of.

When you think of Marc Jacobs's grunge aesthetic at Perry Ellis, the boldness energy and the baby doll which is part of Marc By Marc Jacobs, it is probably this side of ethos that will inspire Katie and Luella. "I started with Power Rangers[...] that was a bit silly, but i wanted to get across this youth but strong attitude. It's important to get across as a girl with character and independence from other girls", said Luella. On their mood board, they had ninjas, samurais and BMX biker chicks. We have in mind motocross girl meets Harajuku version of Alice in Wonderland. Katie and Luella 's manifesto was clear, introducing sweetness as well as rebellion. The new modern uniforms made of belted look kimonos, the guerilla girls and the not so shy Alices in baby doll tulle skirts and oversized bow boleros. It was stunning, brilliant and highly desirable. Here comes the era of Katie and Luella at Marc By Marc Jacobs. It's a promising start! Bravo!


The close-up pictures come from DazedDigital and the runway ones from Style.com.


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