The season of campaigns has already started. We are so excited! We can't wait to see how the collections are going to work on an editorial perspective. J.W Anderson, Raf Simons and Saint Laurent have landed their campaigns as the clothes have just been hung on rails of stores, stockists or they are only available in some high fashion online shop for pre-orders. Thanks to Antonioli one can satisfy his devouring obsession with some pieces of Raf Simons X Sterling Ruby AW14/15 collections, playing the game of "what i'm gonna choose", saving for the right moment to purchase. But let's focus on the main subject: the campaigns!
Givenchy's campaign video is the viral moment and the one to watch: "the OMG, this is a fucking brilliant idea!" The dark romantic team of models and celebrities led by Mariacarla Bosco are improvising a dance for Riccardo Tisci, celebrating the new season under the direction of Mert Alas and Marcus Piggot. More than a campaign video, it is a short fashion film to capture the lightness of the sheer printed dresses, skirts and blouses. It's just the beginning of the season and we hope to have more of those wow moments.