18/08/2014

SPORTLUX

Sportlux looks like a trend when an established house with unlimited resources like Chanel is seduced by the idea of breaking the rules by mixing high fashion with sportswear and only having the word "street" on their minds like Kaiser Karl who twisted the emblematic tweed by adding it a street vibe in a fast-fashion supermarket. It is more than simply designing sneakers made out of tweed by using the savoir-faire of well-known craftsmen like Massaro. Sportlux is the signature of  the Danish-born designer Astrid Andersen who runs her eponymous label between Copenhagen and London. She is the one who makes sportswear rhyme with luxury. She presents her collections in London but the production of her pieces are made  in Copenhagen to maintain a high level of quality. The street core of her label is not something she has bought to a trendsetter but definitely the DNA of her label because what she does is something really personal. Her brand stands out because of its uniqueness and its aesthetics that is quite recognizable and relevant in the streets. Thanks to her breakout debut runway, to the MAN initiative & support and  to the positive reviews of the press her label is growing very fast as she has recently opened her first boutique in Copenhagen and has already collaborated with Topman for a capsule collection. She is a busy girl!








Backstage Pics by Russ McClintock Via Dazed Digital
Her SS15 collection has a Japanese vibe as she confessed to GQ Magazine her love for "all the extreme aesthetic considerations of Japanese culture reflected in a very potent sport such as sumo wrestling". The Japanese sumo is definitely her new hero after the gangsta boy, the cheeky player, the  boxer stallion and some other characters that keep coming back as references in her collections, expressing her deepest obsessions with the archetype of a  man revealing his fragility and his strength as well. Dramatic garments for men with no inhibitions! A long exquisite silky printed kimono that goes with printed wrestling wide shorts and a cropped tank for a casual street look. Or perhaps you fancy being wrapped in a fringed logo towel bustier top that looks like a dress over a tight-mesh long sleeved tee? Maybe you want to play safe dressing in a simple velvet tank paired with black wide shorts. Andersen really pushes the limits of menswear as a model walks in a black lace sweater over a cropped tank top and its short leggings. Do you dare to wear this outfit? Obviously we don't but some swaggy hardcore gang followers will definitely. The oversize neoprene basketball tank (which is one of her trademarks) has already been available among other Spring 2015 pieces exclusively  on Luisa Via Roma soon after her runway thanks to fast-fashion business. If you can't wait for January and the landing of the whole collection you know what you have to do!






Pics via Luisa Via Roma

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