26/11/2014

FLY WITH LAURENCE AIRLINE

This is not an ad campaign of another airline company but Laurence Airline is a creative menswear label and a conscious project based between Abidjan ( in Ivory Coast) and Paris. This brand is literally an invitation to travel. The designer Laurence Chauvin-Buthand established her own "airline company" in 2010, she got the guts to create a relevant wardrobe for men with the likes of her African roots. Her brand is an exchange between two different cultures as she based the production of her products in Abidjan in accordance with a conscious and sustainable manufacturing practice. Nowadays, fashion is all about creativity, sustainability, awareness of the quality & the origins of the products, the working conditions of the people who made the garments and the respect of the environment. These qualities are not a standard for the majority of the business. Honest by brands are not growing at any corner of the streets. High street retailers and high fashion labels have to follow because it's the future of Fashion and there's no other way.

Katiola, Gagnoa, Tiassalé, Grand-Lahou, Yamoussoukro... these names surely do not mean something to you except if you are a Laurence Airlines hardcore fan or if you are born like me in Abidjan. These names are both cities of Ivory Coast and also a coat, a jacket, a shirt, trousers or shorts. They are sweet to my ears as they remind me of my childhood and my teenage years living in Africa. Laurence and I have a special connection with Africa. We are proud of our backgrounds and believe Africa is not a losing game. Her label produces a unique dialogue between fashion and Africa by staying away from the stereotypes and by purring forward the colors, the prints and the fabrics as a statement, a manifesto. But at the same time, by doing so, she never forgets the style which is bold, sophisticate and very daring. We love the story she tells through her collections and this idea of mixing different cultures and backgrounds deeply empowers her message and proves that there is another way to consider the future of fashion which may be in Africa. 













These pictures taken by Philippe Galowich come from the Laurence Airline website.






Aucun commentaire:

Enregistrer un commentaire