23/12/2014

THE FRESH FACES


CAUTION: This article is guaranteed a 100% Kendall Jenner free.


Anna, Mica, Ine, Binx, Natalie, Issa or Lexi, those are the names you had to learn and remember in 2014. That's the kind of lesson we love to learn year after year. These are the new faces that will shape the future of fashion and beauty so it's always a pleasure to spot these girls that might have a chance to become the new supermodels. Uniqueness is what defines them most. Of course, we can already hear the party crashers saying that models all look the same, that we are in a terrifying cycle of normalization of beauty. It's true they are all tall, young and fit. We are not here to play a hypocritical game so you won't hear us beg for "Normal Girls". We know how to make the difference (and everybody should be able to do so) between this weird but fascinating world of Fashion and normal life. We are Normal. These girls are not. Alleluia! Normal life is B-O-R-I-N-G, we don't read fashion magazines or watch runway shows to get bored and fall asleep. 
Apart from Natalie Westling & Binx Walton who are, according to us, the breakout models of the year, we have to admit that two other girls have particularly caught our attention in 2014. Two very different girls that have a point in common or more specifically, a person in common: Miuccia Prada. Indeed, both Anna Ewers & Mica Arganaraz debuted under the best auspices since they were knighted by the Italian Fashion Fairy starring in the Prada campaigns [ Resort 2014 for Anna, FW14 for Mica] which is for a model, the best way to start. Ask Amanda Murphy, Lindsey Wixson, Fei Fei Sun or Malaika Firth if starring in a Prada campaign at the beginning of their carreers proved a success, we are quite sure of what they would answer... After being put under the spotlights by the Italian brand, Anna Ewers made another big meeting with the King of New York, Alexander Wang. Images speak for themselves, it seem that the designer has found his muse in Anna Ewers, she is the face of everything he imagines and creates. His latest collections [SS14 and FW14] for his eponymous brand. The newest Balenciaga fragrance or the brand new denim branch of Alexander Wang in which she bares her soul and maybe a little more... Her sulky expression and sultry behaviour make us think she's a kind of new Lara Stone, a fantasy, a dream, a kind of Brigitte Bardot with a sad look upon her face. For the moment, we haven't seen an editorial with her that we haven't loved, she's definitely one of these faces you can imagine everywhere, naked or covered head to toe in Junya Watanabe. One thing for sure, the year to come will also be her year since she is already announced in the highly anticipated Marc Jacobs SS15 ad campaign with its stellar cast [Karlie Kloss, Anja Rubik, Issa Lish, Joan Smalls, Natasha Poly, Jessica Stam and more!] and perhaps, she will star again in an Alexander Wang campaign, his universe suits her so well! Let's cross our fingers.

by Craig McDean for W Magazine
Pic by Steven Klein
Vogue China Oct. 14 by Craig McDean
by Glen Luchford for Vogue UK Oct.14

Mica Arganaraz, the Argentinian willowy girl is the other big sensation of 2014. Her highly recognizable haircut, her deep dark eyes, full lips and boyish attitude are her signatures. We're pretty sure all these elements appealed to Miuccia Prada who decided to feature her alone in her latest ad campaign. Featuring one single model in a Prada campaign had not happened since Linda Evangelista back in 2008. Quite a good omen, isn't it?! So will she still be the face of Prada next season?We'll have to wait a bit to know. One thing for sure: she has already signed for another huge label since she is the star of the Givenchy SS15 campaign along with new faces such as Imaan Hammam, Stella Lucia and the legendary Julia Roberts, not that bad for a girl who, a few years ago, while in high school, refused to enter the modelling world to focus on her studies.


Mica Arganaraz by Billy Kidd for Numero Magazine

by Willy Vanderperre for I-D Magazine Winter 2014

DIOR Pre-Fall 2015 Collection

PRADA FW14 Ad Campaign by Steven Meisel

by Brett Lloyd for SSAW Magazine SS14




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