The power of Gosha Rubchinskiy is immense. In a short period of time, he has succeeded in creating his very own subculture around his namesake label and has managed to capture the very special essence of youth by creating pieces everybody wants to wear. His streetwear brand is so exceptional that, according to us, it will become a kind of new Supreme. Literally everything he creates is turning into gold and every collection sold in a few hours, if not a few minutes, His Autumn Winter 15 collection was no exception, logo tee-shirts & sweaters were sold out the moment they came online. He surely knows how to speak to our generation and more generally to all those who love Fashion with a soul and a point.

His choice to show his collections during Paris Fashion Week also established him as a genuine fashion force and undoubtedly reinforced his status of designer who should be taken seriously. Collection after collection, his ode to youth succeeds in turning Russian outsiders, all those living on the fringes of society into heroes, into people that must be celebrated. For Christmas and, at the same time, to mark the second anniversary of Dover Street Market New York, the Russian designer is launching a highly-expected capsule collection gathering his greatest hits, mostly logo tee-shirts & sweatshirts. The best way to thank his faithful audience and perhaps, to extend a little bit more his increasing power. Xmas is coming early this year but you'd better be quick, by the end of this article, all the pieces of this very special collection might be sold out...

UPDATE: we actually tried to order our favorite pieces (the first two pieces below) when they hit the online shop but by the time we clicked to proceed to checkout, they were already sold out... :-( Fashion is so frustrating sometimes...

Words by Yann Sackville-West & Charles Margueritte

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