23/08/2016

EVERYBODY WANTS A PIECE OF VETEMENTS

This is literally the most daring & hottest brand of the moment. Everybody wants a piece of Vetements. The whole world is obsessed with it; from anonymous people waiting outside concept stores when clothes are released to pop stars like Rihanna who can't stop being photographed in their clothes. Let's admit it, we are all obsessed by the big poplin shirts, the badass hoodies with exaggerated sleeves, the tour merch-like goodies with goth logos, the oversize macs and bombers... and the list of their desirable must-haves is still long! Demna Gvasalia, one of the persons behind Vetements (and perhaps the most famous one along with stylist Lotta Volkova) said once that he wanted to lower the prices of his "artisanal" sweaters and all the other objects of desire over a longer or shorter period of time. But is it really the case? Because any piece from the Vetements collections will cost you an arm and a leg (even two arms and two legs)! Can we really trust him? This goose & its golden eggs are way too productive & vivid! We are not Rihanna we cannot afford to invest in any of these pieces even though we're dying to wear them!

The good thing when it comes to the "conceptual" Parisian brand is the idea of re-appropriation & re-interpretation; meaning staples of an everyday life wardrobe turned into a universal standard of coolness! No need to squander your savings here, you just have to find a good old thrift store and then you, somehow, get the Vetements look. Of course, there will be no Vetements tags on them but you'll get the vibes if you use a bit of your imagination! Don't worry too much you can also wait for your favorite high street store (ZARA the luxury houses' "bête noire") around the corner to translate the Vetements not so foreign language! I don't know a single person who could resist here as you simply do not have to invest! Ok, that's not very sustainable but it offers a certain value in terms of quality & price. 

For his Spring Summer 2017 collection, Demna Gvasalia has introduced this idea of a know-how luxury by collaborating with brands having a higher level of expertise. Having in mind that a designer stays relevant as long as he is copied, I think the designer doesn't mind and doesn't care about these high street re-interpretations. Nowadays, everyone is copying everyone! What really matters is how you stay relevant by being on everyone's lips and how you keep on going forward by producing desire & most of all by arousing it! No matter if it's high street or high fashion, this is the same old thing for everyone!

Here is my re-interpretation of the Vetements touch with the help of pieces I recently purchased at Zara.


WEEKDAY Trench Coat
ZARA Hoodie [shop here]
SPARKS Short
GOSHA RUBCHINSKIY Socks
EYTYS Sneakers

 Vetements AW15

ZARA Shirt [shop here]
CHEAP MONDAY Jeans
NEW LOOK Socks
ALDO Sandals

Vetements SS17

YANG LI Bomber
VINTAGE RAF SIMONS Shirt
ZARA Track Pants [shop here]
CDG PLAY X CONVERSE Sneakers

Vetements SS16


Words by Yann Sackville-West



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