As Nelly Furtado said some years ago "All good things come to an end", it may be sad but today is the last day of the London Fashion Week Men for Spring Summer 2018. The state of our mad mad world is possibly the "best" source of inspiration for designers nowadays. Our British friends know what I'm talking about; they are experiencing troubled times between Brexit, Theresa May & Terrorist Attacks. Consequently, many of these SS18 collections had a dark imprint, something less joyful, less light-hearted like Matthew Miller's collection for instance, a dark mass filled with rebellious souls who DGAF. Yet London will always be London, a city boiling with a wonderful & never-ending creativity and a sense of craziness knowing absolutely no limits. Take Charles Jeffrey or newcomers ART SCHOOL for example but don't think they have nothing to say, that they are only about parties & gaudy colors. They are much more than that. London Fashion is much more than that. More than a political context, an economic crisis, violent times. It has been a complex mix of so many influences for so many years now. The irreverent spirits of young John Galliano & McQueen are still very much alive! Long Live British Fashion!

Here are, according to us, the 5 things you have to keep in mind about this SS18 London Fashion Week.

1/ The Ones To Definitely Watch: Ingrid Kraftchenko & Melanie Weiai Mao from the London College of Fashion

 Ingrid Kraftchenko

Melanie Weiai Mao 

Pictures by Lucie Rox for Dazed

2/ The Unexpected Inspiration: Jeremy Corbyn & the Everyman @MartineRose

Backstage Pictures by Lucie Rox for Dazed

3/ The Talk Of The Town: Edward Crutchley's Crazy Mix of Luxury, History, Femininity & Masculinity

Pictures by Jason McGlade for LOVE Magazine

4/ The Viral Moment: Matthew Miller's Dark & Beautiful Mass

Pictures by Bella Howard for LOVE Magazine

5/ Our Favorite Collection: Alex Mullins

Pictures by Cleo Glover for I-D

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